s Wine Indusrty

AMERICA’S WINE INDUSTRY: A GLOBAL SUCCESS J. EDWIN DIETEL After scarcely a generation, the US wine industry is challenging centuries-old European wineries America’s winemakers, most of whom are relative newcomers to the industry, are making superior wines and reaping global acclaim. In a single generation, and at a time when many US industries can no longer claim to be world leaders, the US wine industry’s global success is a fascinating story of entrepreneurial vision and savvy marketing. It remains to be seen whether the American industry has reached its peak, or if new innovations, new competition, and new markets will make the future rosy for US vintners. In terms of worldwide recognition and success, individual American wineries have made their mark only in the last 50-odd years. American experiments with wine-making for the past 200 years- including considerable efforts by Thomas Jefferson to replicate French grape-growing techniques at Monticello- had proved commercially unsuccessful. Not until the end of Prohibition in 1933 did the American wine industry take off on a large scale. America has now become the fourth largest producer in the world behind Italy, France, and Spain. US wine exports in 1999 were up almost threefold over 1990 levels, totaling 74 million gallons ($540 million). Quantity of production is but one measure of success of the industry. American wine producers also have become widely known for the quality of their products. The single event that brought global recognition to the American wine industry occurred in Paris in 1976. There, in a celebrated blind tasting by nine French wine experts, American Chardonnays were compared to their celebrated French counterparts, white Burgundies, while American Cabernet Sauvignons were compared to the prestigious French first-growth red Bordeaux. The American wi... 's Wine Indusrty Free Essays on America\'s Wine Indusrty AMERICA’S WINE INDUSTRY: A GLOBAL SUCCESS J. EDWIN DIETEL After scarcely a generation, the US wine industry is challenging centuries-old European wineries America’s winemakers, most of whom are relative newcomers to the industry, are making superior wines and reaping global acclaim. In a single generation, and at a time when many US industries can no longer claim to be world leaders, the US wine industry’s global success is a fascinating story of entrepreneurial vision and savvy marketing. It remains to be seen whether the American industry has reached its peak, or if new innovations, new competition, and new markets will make the future rosy for US vintners. In terms of worldwide recognition and success, individual American wineries have made their mark only in the last 50-odd years. American experiments with wine-making for the past 200 years- including considerable efforts by Thomas Jefferson to replicate French grape-growing techniques at Monticello- had proved commercially unsuccessful. Not until the end of Prohibition in 1933 did the American wine industry take off on a large scale. America has now become the fourth largest producer in the world behind Italy, France, and Spain. US wine exports in 1999 were up almost threefold over 1990 levels, totaling 74 million gallons ($540 million). Quantity of production is but one measure of success of the industry. American wine producers also have become widely known for the quality of their products. The single event that brought global recognition to the American wine industry occurred in Paris in 1976. There, in a celebrated blind tasting by nine French wine experts, American Chardonnays were compared to their celebrated French counterparts, white Burgundies, while American Cabernet Sauvignons were compared to the prestigious French first-growth red Bordeaux. The American wi...

The Matter of Detail in a Descriptive Essay

The Matter of Detail in a Descriptive Essay The Matter of Detail in a Descriptive Essay Descriptive essays are essay writings that tend to create deeply involved and vivid reader’s experience. The best essays of this form achieve this open effect by the use of detailed observations and descriptions and not through facts and statistics. These forms of essays are meant to outline the reality with the help of words. Identifying an Idea and Describing It It is normally important to identify exactly what one wants to describe. In addition, mostly descriptive essays tend to focus on the following elements: Experience A certain place A memory A specific object The ultimate focus of descriptive writing is to give details about above-mentioned topics for the reader to clearly imagine the picture in his/her head. Reasons for Writing a Descriptive Essay First, descriptive essays depict what one observes as its core reason. They are normally based on certain agendas and events. Understanding this helps one to focus on the description and imbue ones language with a particular emotion. While writing a descriptive essay one should show the imagery of an idea without telling it. The following examples give the difference between showing and telling. I got tired of taking banquet. As I rested my head against the pinnacle of the chair, my eyelids started to get heavy, and the ends of the empty plate in front of me was blurred with the white table cloth. The initial sentence tells the reader what you got tired of, which was dinner. The second shows exhaustion. The most efficient descriptive essays are gauged by how they effectively show an action the way it happened. This is because they enable readers and the audience to imagine and experience the act matching the description. What is more, it is normally important to focus on the five senses that are closely connected with the detailed side when writing a captivating essay. These include: Sight Sound Smell Touch Taste When one writes his/her descriptions based on the five senses they provide a clear and precise picture to the readers rather than telling them their intentions and thoughts. Quick Guidelines for Writing a Descriptive Essay Jotting down a descriptive essay can seem like an easy task but it can be quite complicated. So it’s normally important to have a quick checklist of questions to guide you through when arranging, drafting, and modifying your essay work. Preparation of a Descriptive Essay Identify the description you want to give. Enlist your reasons for the description. Decide on areas to implore emphasis on. Draft Your Descriptive Essay Choose the senses and textures that are significant for developing the description. Include details that will enable the readers to have a clear impression of your emotion and point of view during your description. Revise Your Description Essay Check for minor details that might have been left out but are vital. Remove any unnecessary wordings in the essay. Check to see whether each paragraph deals with a distinct aspect of the description. Always revise your choice of words to ensure that they describe your intended emotions. Evaluate whether sufficient detail has been included to enable the readers to get a clear and precise picture of your description. To sum up the guidelines given above, it is necessary to mention the importance of detailed writing in descriptive essays. With the help of a thorough depiction of things, readers have the opportunity to picture them in their minds and that is the main purpose of descriptive writing. At you can buy a descriptive essay online, 100% custom written from scratch by top-rated academic experts. Place your order now!

The City Both Offers and Restricts Possibility Essay - 1

The City Both Offers and Restricts Possibility - Essay Example In the first, part of The City, in Literature, the author links various aspects of life to the growing city. The residents have to deal with and understand the western idea of the growing city. The author uses philosophy, literature, and urban history to untangle the contradictory images and meanings of the urban experience. The growth of the city led to considerable rural to urban migration. Most people expected to lead a better life in the city. In the minds of these people, the introduction of the city gave them a picture of the western-like city forgetting the aspect of growth and time. Every idea and places starts from the first steps and should be given time, and enough resources to grow before we can start utilizing. The western idea of a city is what the characters in the book have in mind in relation to the city. The author traces the connection between creative writing and the city from the early novel in England to the apocalyptic cityscapes of Thomas Pychon. This relation ship aims at bringing out the understanding of the people of the city. Along the way, Lehan collects a prosperous backup of prop up, which includes Charles Dickens, Daniel Defoe, James Joyce, and even Theodore Dreiser. The European city in the literature has several shortfalls, and this is what the author emphasizes in his works. Notable in the literature is the turn down of feudalism while, at the same time there is the rise of the realm and dictatorship. The author relates the American city against the observable fact of the wilderness, the cutting edge, and the augment of the megalopolis. However, this is not the picture of what the residents of the city have, and this is only present in the available literature. From the above description, the statement; the city both offers and restricts possibility comes to light. In this notion, possibility could be in terms of the people’s ability to change and reform their lives to suit that of the American city. The statement means that the magnitude of change lies in the people’s ideology of the city. The presence of the city acts as a bridge to their achievement of the various things they need. For instance, in the event people want to have a better life economically, socially, and legally, then they have the city as their gate pass. On the other hand, the city acts as a limitation to the achievements of these dreams because of the existing restrictions. These restrictions are in terms of leadership, which is not so liberal hence, limiting the city’s residents in their ideologies of life. The City in Literature presents sharply imprinted portrayals of the correspondence between rationalism and entrepreneurship (Lehan, 1998, p.246). In as much as this information is only present in literature, the people have the capacity to changing this in to a real life practice. The resources and infrastructure, which can make this possible, is present in the city. However, the leadership in the city, which is mostly dictatorship, limits the occurrence of this development. The literature further explores the rise of the city, the demure of the landed estate, and the development of genres. The detective narrative, the gothic, and fantasy literature enable the author to explain the meaning of the city both offers and restricts possibility. Urban life is a process and requires exploration in all

Strategic Management - Staples Essay Example | Topics and Well Written Essays - 1000 words

Strategic Management - Staples - Essay Example The company’s financials of 2010 reveal a disappointing result with only about 1.1% increase and sales accounting to $24.55billions. Stock prices of Staples fell by 7% in 2010. Staples end its financial year in January like most retailers and it was revealed that its quarterly net income for 2011 dropped by 28% and revenues slipped to 3.8%. Further, office supplies tend to represents about 50% of its revenue and business machines represent next 30% while the remaining revenues are derived from office furniture and computers. Going back to its history, Staples was founded in 1985 by Thomas G. Stemberg and Leo Kahn and a year later they opened its first store. The original mission of Staples was to slash the costs, eliminate hassles of running an office and to make it easy for the customers to buy office products. In a way Staples was counted among the top office product companies (Grewal, 2008, p.459). SWOT Analysis Strength: Staples is considered to be the largest office Suppl ies Company Practices world class supply chain activities, extensive network of its retail stores along with strong relationship with its customers Strong marketing exposures leading the company to successfully create and embed into popular culture such as â€Å"Yeah, we’ve got that† and many more. ... opportunity which Staples should utilize and apply to its business model in order to stay ahead of its competitors and create a stable market share Strategic acquisitions will help the company in boosting its sales and enhancing its brand value Threats Intense competition from other brands which have created a brand name and image and provides Staples with tough competition Economic slowdown can also be treated as a threat as it might lead to low sales and revenue for the company New entrants into the sector pose a threat for Staples New Vision & Mission The new vision for the company will be to provide its customers with best experience both in offline and online modes of shopping and thus create a benchmark for itself, to help the company grow in the long run with clear, easy to follow, secure payment methods along with quick and fast delivery. This vision would be appropriate in the current situation because Staples is expanding its business into the online sector and deriving a v ision statement which showcases that it is into online retailing, will further enhance the brand value and also put a list of its goals in the statement. The new vision states that the company not only wants to become the best online site, but also offer a list suggesting ways in which they would operate. The current mission statement for Staples will be to work for the betterment of the people and the society and create a global presence. External Assessments Economic forces In general, the demand for office products is highly correlated with measures such as white collar employment, national GDP, spending of small sized businesses. In the sluggish economy, businesses and consumers tend to cut back on spending in order to save money and purchase few suppliers affecting the sale of Staples

2.5 Food Saftey Essay Example for Free

2.5 Food Saftey Essay Directions: Complete the food safety interactive quiz. Use the information from the interactive quiz to complete the following responses regarding food safety practices. For each of the following food safety practices, share at least 2 statements from the interactive quiz. Be sure to put these statements in your own words and explain why they are helpful in preventing food borne illness. An example would be: When dining from a buffet, make sure hot food is hot and cold food is cold. Food that is 40 – 140 degrees Fahrenheit has already begun to grow bacteria and pathogens. Clean (16 points): 1. Keeping your surfaces clean after cooking or letting an animal sit on it. 2. Keeping your hands clean keep you from getting ill. Separate (16 points): 1. When cross contamination happens it spreads bacteria from one item to a food item which will make you sick. 2. Keep raw meat and their juices away from cooked or ready-to-eat foods and fresh produce. Cook (16 points): 1. If food is left out for 8 hours, the food should be thrown out. See more: Strategic Management Process Essay When bacteria have nutrients, moisture, and favorable temperatures, they grow rapidly, increasing in numbers to the point where some types of bacteria can cause severe illness Cook thawed food to a minimum internal temperature to kill the bacteria. Chill (16 points): 1. When cooked food is left out for too long it can grow bacteria that can make you sick. 2. Freezing to 0 degrees F inactivates any bacteria, yeasts, and molds present in food. In your own kitchen, explain 2 food safety practices you feel your family can improve and 2 food safety practices you feel your family does well. (16 points) In my house our kitchen counters are perpetually dirty; at least that’s how I feel about it. Every time I walk into the kitchen there dirty and it’s kind of hard to tell who did what cause were a large family. There’s also the problem with closing bags that hold our food after they grab some of the food. For example the for the cheese container, when they make their sandwiches the leave the cheese container open in the refrigerator causing the cheese to go bad at a faster rate. I do have to say when it comes to cleaning dishes we are immaculate. No spot is left on or glass wear and sliver wear. We also are very particular when it comes to cleaning the stove (gas burner), flat top, and indoor grill. In what ways do your school and community practice or promote food safety to contribute to your personal health? (20 points) I can’t really say there’s anything. Our school promotes healthy eating but, I don’t eat school lunch. My community is really into recycling and making sure our streets and beaches our clean if that counts but that’s pretty much it.

The Pros and Cons of Genetic Engineering Essay -- Genetic Engineering E

  Ã‚  Ã‚  Ã‚  Ã‚  Genetic engineering is a process in which scientists transfer genes from one species to another totally unrelated species. Usually this is done in order to get one organism to produce proteins, which it would not naturally produce. The genes taken from one species, which code for a particular protein, are put into cells of another species, using a vector. This can result in the cells producing the desired protein. It is used for producing proteins which can be used by humans, such as insulin for diabetics and is also used to make organisms better at surviving, for example genetically modifying a plant so that it can survive in acidic soil.   Ã‚  Ã‚  Ã‚  Ã‚  There is debate about whether genetic engineering should be used or not, and to what degree. There are many problems that can occur from the process and many of these cannot be avoided currently. There are known problems and there is also the fact that the whole process is unpredictable and unforeseen problems could crop up. A good example of this was the influence of a genetically engineered organism on a food chain, which sometimes damaged the local ecology. The new organism could now compete successfully against other species, causing unforeseen changes in the environment. This could then have a knock-on effect that could lead to the destruction of whole species.   Ã‚  Ã‚  Ã‚  Ã‚  Due to the quite random nature of genetic engineering, there is a risk that it may disrupt the functioning of other genes in an organism. This could mean that the organisms do not survive at all, or become some sort of mutated freak, which is completely different and maybe even more dangerous. Genetic engineers also intend to profit by patenting genetically engineered seeds. This means that, when a farmer plants these genetically engineered seeds, all the seeds have an identical genetic structure. As a result, if a fungus, a virus, or a pest develops which can attack this particular crop, they might all be at risk, resulting in widespread crop failure. Insects, birds, and the wind can carry genetically altered seeds, which can cross-pollinate with genetically natural crops and wild relatives. All crops, organic and non-organic, are vulnerable to contamination from cross-pollinatation, meaning that problems in the original genetically modified organisms can be spre ad a... ...age because it means that insulin, which keeps diabetics alive, can be produced quickly and cheaply. Genetic Engineering could also increase genetic diversity, and produce more variants of the same species that could also be crossed over and implanted into other species. Animals and plants can be 'tailor made' to show desirable characteristics. Genes could also be manipulated in trees for example, to absorb more CO2 and reduce the threat of global warming. This would actually help the environment. However many of these things have not been tested and are much more difficult in practice than in theory. That added to the massive uncertainty about the effects and results of genetic engineering would suggest that the benefits do not outweigh the risks taken to obtain them. A religious question also arises. By changing the cells of living organisms are we ‘playing God’ and if we are should we be allowed to?   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion I would say that genetic engineering is certainly a good thing saving lives in many cases. However more tests need to be carried out, and profit-hungry companies should not be allowed to do whatever they want in their quests for profit.

The Context Of Behaviour Issues Education Essay

To analyze the manner pupils are larning, I have chosen to research the Blooms Taxonomy theory completed in 1956 by Benjamin Bloom, an educational psychologist. This taxonomy classifies rational operations mobilized during acquisition, the easiest ( underside of the pyramid ) to the complex ( top of the pyramid ) . Here is below an illustration of that pyramid: hypertext transfer protocol: //www.learnnc.org/lp/media/misc/2008/blooms_old.png The 6 degrees of Bloom ‘s pyramid allow the instructor to better form the patterned advance of his class, but besides help to explicate specific larning aims. In 1991, Lorin Anderson a former pupil of Bloom, has significantly changed the degrees of the pyramid maestro with the coaction of David R. Krathwohl, co-author of the original taxonomy ( Anderson & A ; Krathwohl, 2001 ) .A speedy penetration of the theory†¦The involvement of the work of Bloom is that it offers a series of verbs that describe the rational behaviour of each degree of the pyramid. These verbs refer to discernible and let such instructors to compose to specific larning aims. Despite the forsaking of course of study based on specific aims, Bloom ‘s taxonomy is utile. On the one manus, Bloom recognized the complementarity of affectional and psychomotor spheres, although the descriptions he has made aˆâ€ ¹aˆâ€ ¹today seem so superficial. But more significantly, his categorization of the cognitive sphere into six degrees of complexness is a simple manner to stand for the activities of idea for pupils. It combines really good the relationship between cognition ( memory, comprehension, application ) and accomplishments ( application, analysis, synthesis, rating ) . Higher degrees of Bloom ‘s categorization correspond exactly to the creativeness that instruction reform is to develop and redemption which is the best for the hereafter of pupils. In this respect, there are a figure of intriguing schemes and techniques to further creativeness. Bloom ‘s Taxonomy is for me an assistance to explicate inquiries that can find the degree of pupil apprehension. For illustration, a inquiry may be used to find a pupil is adept in factual cognition, comprehension, application, analysis, synthesis and rating. In my position, instructors are better able to cognize the failings and strengths of their pupils, which help advance larning patterned advance to higher degrees.Some critiquesaTop of Form Since its preparation in 1956, critics of Bloom ‘s taxonomy have by and large focused non on the being of six classs, but the world of a consecutive hierarchal relationship between them. Some consider the three lowest degrees ( cognition, comprehension, and application ) as hierarchically ordered, but the upper three degrees ( analysis, synthesis and rating ) as equal. Others suggest it is sometimes more appropriate to get down the application, before the debut of new constructs. How do I use Bloom ‘s Taxonomy? I would personally state that for the classs that I presently teach I consider chiefly four degrees of acquisition and command of cognition, which correspond approximately to the first four degrees of Bloom ‘s taxonomy: 1. Information degree ( Knowledge ) : cognition is comparative to the apprehensiveness of an overview of a topic: the worlds are shown in some facets in partial or entire. 2. Expression degree ( Comprehension ) : cognition is related to the acquisition of the agencies of look and communicating: define, use the footings component subject. These control cognition. 3. Mastering tools Level ( Application ) : cognition is related to the control of procedures and tools for survey or action: usage, manipulate regulations or sets of regulations ( algorithms ) rules, in order to a consequence to be achieved. It is to get the hang a accomplishment. 4. Master methodological cognition degree ( Analysis ) , which is comparative to the control a methodological analysis of installing and troubleshooting: assemble, organize points in a subject, place relationships, concluding from these relationships, and make up one's mind towards a end. It is an attack to command initiation, tax write-off, proving, certification. Each degree includes the old 1s and with the experience that I am presently constructing as a instructor, synthesis and rating are non truly expected from pupils chiefly because of their bing degree of cognition and the class degree. As good, there is no rigorous order to see in utilizing these different degrees as pupils can be asked to get down a subject at the mastering tools degree, merely to look into their old cognition and construct the lesson harmonizing to the findings. The good facet of Bloom ‘s Taxonomy is that there are sequences in the acquisition procedure that we can play with. So, in footings of learning schemes, depending on the topic, I can get down or present the subject at any degree of Bloom ‘s pyramid. If I teach basic accounting rules to finish novices, I would be given to get down with Bloom ‘s Comprehension degree ( expression degree for me ) , where I try to demo the scholars that they already know some facets of the theory: Lashkar-e-Taiba ‘s state that I intend to learn the double-entry clerking rule. The first measure will be to hold the pupils set in braces and make up one's mind themselves which type of dealing they want to finish. From at that place, they will hold to calculate out the journey of the money which will be different depending on the side where the dealing will hold to be recorded. By pulling a simple map on an activity sheet or the board, they will understand easy how the completed dealing must be recorded. Merely after that measure, will I present the theoretical accounting facet to put the regulation ( Bloo m ‘s Knowledge phase ) . Then the â€Å" usage and manipulate † phase ( Bloom ‘s Application phase ) where pupils will hold tools in manus to work out practical exercisings is introduced. In footings of resources and planning, I use what Rogers ( 2002 ) explained sing a theoretical account of patterned advance in larning associating to different results of acquisition: it implies motor accomplishments which require pattern, verbal information ( facts, rules and generalization ) ; for illustration in concern topics, lesson programs are built in a â€Å" learner-centred manner † : scholars are given the chance to recognize existent and bing concern entities and have to delve deep down in their bing cognition to demo what they already know about the concern environment and rules. They are provided bit by bit throughout the class with the necessary resources: ne'er all of them at one time. Then rational accomplishments come in when scholars have to utilize cognition to know apart, understand theories, constructs and regulations. Straight after that, cognitive schemes help scholars to â€Å" retrieve † , â€Å" think † and â€Å" manage † their freshly acquired accomplishments to specify and work out jobs, which are most of the clip in concern or direction classs instance surveies to be analysed ( Application and analysis phases in Bloom ‘s Taxonomy ) . Top of Form In footings of appraisal and from experiences carried out in category, I can state that each phase of Bloom ‘s pyramid gives chance for appraisal. I have the clear feeling that class bundles provided by most awarding organic structures, when looking at larning results and appraisal standards, are utilizing Bloom ‘s rules particularly when utilizing specific verbs ( describe, buttocks, discuss, explicate aˆÂ ¦ ) to bespeak what scholars need to â€Å" be able to † make in order to demo that they have achieved or understood the topic. Indeed, in the Double-entry clerking topic, I assess bing cognition foremost, and so I follow Bloom ‘s following degrees of larning to do certain pupils are get the hanging specific practical cognition like computations or hard currency flow prognosiss to give an illustration. To come back purely to Bloom ( 1956 ) , a larning nonsubjective describes a general accomplishment or set of accomplishments that the pupil must get at the terminal of a learning sequence. However, the general educational aims can non give rise to a strict rating unless they are made concrete. This requires that they be translated into operational aims. This is cardinal for the advancement and accomplishment of scholars. A end can be considered operational if the followers are specified: – Performance to be achieved ( result ) identifiable by discernible behaviour ( described by action verbs ) and quantifiable or apt to measure up, the scholar can make and he can be evaluated. – The conditions ( context ) in which the behaviour must happen ( limitations, mandates, what equipment to utilize, how long, etc. ) . – Performance standard ( pass grade ) on whether the end is reached ( Level of demand which acquisition is required to turn up and standards used in the rating of larning ) . Inspired by behaviourist, this manner of seeing things has provoked reactions, expostulations, unfavorable judgment sometimes really strong, particularly among advocates of constructivist epistemology towards Bloom ‘s Taxonomy. Nevertheless, the impression of end is cardinal in any methodological attack to the instruction and appraisal. The procedure of rating is hence to put ends ( mentioning to a taxonomy ) to operationalize and specify appropriate agencies ( instruments ) which will find whether aims are achieved by the pupils or non. It will so continue to an analysis of the consequences ( formative rating ) , which will take to a determination which shall be communicated to different stakeholders ( the clip of the communicating ) . However it is non ever didactically clear: how to put ends easy? What preparations to utilize? Should I needfully integrate action verbs? How to verify that the aims are efficaciously operational? From my point of position, the good intelligence is that there are two great and simple tools that, when combined, can assist me accomplish this: the association of Bloom ‘s taxonomy and the SMART method.Top of Form Once the demands and outlooks of a course of study are analysed, specifying the educational ends is a cardinal measure in developing a preparation program. This measure non merely allows me to tag my path ( strategy of work & A ; lesson programs ) , and besides to ease the appraisal. When explicating educational ends, I ask myself the undermentioned inquiry: â€Å" At the terminal of the training/module/course, I would wish my pupils to be able toaˆÂ ¦ ? † . And, depending on the type of accomplishment I want to develop in my pupils, I keep my preparation utilizing a verb of action. At this point, I choose to brainstorm without inquiring myself excessively many inquiries and I try to give free rein to my spontaneousness! The rule of this taxonomy is that scholars must make a specific degree and must be capable of executing the operations matching to ( x ) degree ( s ) . These degrees are therefore hierarchically ordered in cognitive procedures and to supply a model for puting ends for themselves. The accent is non on the course of study content but on how scholars can turn to and get the better of barriers to achievement ( Knowles, 1984 ) . This taxonomy besides allows the designation of the nature of the abilities sought by the aim of preparation and grade of complexness. Identifying the type of larning nonsubjective covered by a resource can see its practical integrating in a pedagogical sequence. An of import point is separating undertaking and end: the indispensable in the educational activity is ne'er the † merchandise â€Å" , the consequence straight discernible ( the papers prepared entirely or in groups, prep, classs and trial tonss ) , even if that is the lone manner to judge pupils ‘ abilities. The of import thing is the advancement made towards each larning result, if it is appropriate and can be reinvested, how it is put into drama and how it allowed scholars to turn. The relationship between the undertaking and the end differentiates developing state of affairs and location of production: in preparation, the end is first in production, it is the undertaking.