Marketing Communications Plan and Presentation Essay

Showcasing Communications Plan and Presentation - Essay Example Samsung are focusing on low salary classification yet Ipad still remains the market chief because of its high caliber and rapid. Ipad needs to target organizations with the end goal for them to remain the market head. Mac is concentrating on expanding its Ipad deals and in the ongoing past it has opened outlets in different nations like China and Japan (Fill, 2002). Class After a review, where five individuals were approached to think about Apple and other tablet producers, apple was evaluated as the best in tablet fabricating. The respondents said that apples items including the ipad were the best since they can meet practically the entirety of their requests. Ipad has the most noteworthy processor speed of the considerable number of tablets in the market, the motivation behind why it is the market head. This is as per the respondents of the meeting as found in the reference section (Halborg, 2001). Advantage Most of the tablet clients are searching for speed, long battery life and a rich and shrewd tablet for their everyday exercises. Ipad is an extraordinary item in the market it gives its clients all these. Ipad adornments are good with other equipment from different producers along these lines are anything but difficult to keep up and use when contrasted with different tablets in the market like the Samsung cosmic system. Ipad set aside less effort to boot contrasted with different items like windows tablets. Ipads are less inclined to PC infection contrasted with others like the Samsung world (Nash, 2000). IDU investigation Importance alludes to the essentialness of the advantages to the crucial inspiration. It is acceptable to realize that an advantage expect significance in the event that it persuades the shopper to buy it. It is in this way the job of Apple to forcefully showcase its ipad item to stay a market head and furthermore help the customer see the ipad as significant in their life. The shopper ought to be persuaded that the ipad will comprehen d a few if not the entirety of his computerized issues. Contrasted with different brands in the market, ipad is seen as a significant item in the market. Ipad is viewed as the most novel among different tablets because of its special highlights. From the overview, respondents said that ipad is essential to them as it has a more extended battery life contrasted and the Samsung world (Schultz, 2000). Conveyance This is the observation that the item, ipad, can give the advantages to the buyer. Mac ought to persuade its clients that ipad can satisfy the normal advantages. Ipad has effectively earned this observation as a large portion of the respondents utilized in the overview said they favored ipad to different brands in the market. The vast majority of the respondents said ipad has a high capacity to conveyance when contrasted with Samsung universe and android (Shimp, 1993). Uniqueness This is the impression of a brand/item to convey on the advantage generally superior to its substit utes. Ipad is certainly a one of a kind brand in the market as per the respondents in the overview. Ipad has a more drawn out life battery contrasted with android and Samsung system. Ipad sets aside less effort to boot when contrasted with the android and Microsoft tablet. Ipad is additionally less inclined to infection contrasted with others tablets in the market. This uniqueness is a solid selling point for the ipad, and Apple ought to consistently try to guarantee that the ipad is consistently one of a kind in the market (Tannenbaum, 1994). Situating explanation Product situating includes creation and support of a one of a kind impression of an item in the clients mind; this will help in expanding the

How to Study Phrasal Verbs - Strategy Verb Examples

Instructions to Study Phrasal Verbs s Learning phrasal action words is one of the most testing errands for English students. Instructors can utilize this acquainting phrasal action words exercise plan with assistance understudies become increasingly acquainted with phrasal action words and begin building phrasal action word jargon. This phrasal action words reference rundown will likewise kick you off with short meanings of around 100 of the most well-known phrasal action words. At last, there are a wide assortment of phrasal action word assets on the site to assist you with learning new phrasal action words. Phrasal action words immediately become mistaking for a couple of reasons: One principle action word numerous relational words - Just think about the action word to get, heres a short rundown: get into, get past, get the opportunity to, get into, get by, etc.One phrasal action word, various implications - Consider the phrasal action word get: get learn, get genuinely get, get buy, etc.One phrasal action word, exacting, metaphorical and colloquial implications - How about the action word set up: set up/strict truly place on a rack, put up/non-literal give a spot to bed, set up/informal arrangement with a situationSeparable or indivisible? - Look after - indivisible/investigate - divisible. Its extremely hard to realize which phrasal action words discrete and which dont! Lets start with the early on rundown of issue zones for phrasal action words from above. For each phrasal action word you learn. Ask yourself these four inquiries: Which other phrasal action words do I realize that start with this fundamental verb?What is the strict importance of this phrasal action word, the allegorical significance, and the colloquial significance? - Not every single phrasal action word have numerous implications, however numerous do!Is this phrasal action word detachable or inseparable?Can I compose (or talk) a couple of model sentences with this phrasal action word? Heres a gander at 5 basic phrasal action words. Its a decent rundown to begin with, and it will assist you with figuring out how to think about these different components when learning phrasal action words. Sick give answers on every one of the inquiries (in an abbreviated structure). At the point when you are done, utilize the model structure to concentrate all alone. You can either duplicate the structure onto a bit of paper, or reorder into another record. Maybe you can even spare the archive with numerous clear passages so you can keep on utilizing this technique to learn phrasal action words. Make your own phrasal action word reference! Note: Not every phrasal action word with different relational words are recorded for every principle action word. That would be incomprehensible! Attempt to consider the same number of phrasal action words with different relational words as you can for every one of your own entrances. Phrasal Verb: Get Into Other phrasal action words with this verb?get to, get by, traverse, get over, get at, escape withLiteral, allegorical, colloquial meaning?Literal: to open a crate, cabinet or other containerFigurative: to talk about somethingIdiomatic: to enjoySeparable or Inseparable?InseparableExample sentences:I utilized a key to get into the house.Lets get into the reasons why were going to win this case.He truly got into the show! Phrasal Verb: Look Forward To Other phrasal action words with this verb?look away, glance through, hope to, take a gander at, look overLiteral, metaphorical, colloquial meaning?Literal: To take a gander at something in the front (not utilized often)Figurative: To enthusiastically anticipateSeparable or Inseparable?InseparableExample sentences:I anticipate seeing you soon.Susan anticipates her excursion in July. Phrasal Verb: Put Off Other phrasal action words with this verb?put on, put over, set up, put through, put awayLiteral, allegorical, informal meaning?Figurative: to defer somethingIdiomatic: to make somebody not likeSeparable or Inseparable?SeparableExample sentences:Lets put the gathering off until next week.Her mentality put me off. Phrasal Verb: Make Out Other phrasal action words with this verb?make to, make through, make up, make offLiteral, non-literal, informal meaning?Figurative: to find in the distanceIdiomatic: to kiss a lotSeparable or Inseparable?Figurative: Separable Idiomatic: Inseparable (doesn't take an object)Example sentences:Can you make the island out in the distance?They made out for thirty minutes. It was nauseating! Phrasal Verb: Take Off Other phrasal action words with this verb?take up, assume control over, take to, take inLiteral, allegorical, informal meaning?Literal: to undress - take dress off your bodyFigurative: to be successfulIdiomatic: to not go to work, take recreation timeSeparable or Inseparable?Separable (Figurative: Inseparable)Example sentences:I took my jacket off and entered the room.The new items took off. We sold more than 300,000 in only one month!I need to take a break work. Proceed to the following page for a clear worksheet that you can duplicate and use for your own phrasal action word study. Don't hesitate to print the same number of duplicate as you need! Phrasal Verb: _____ Other phrasal action words with this action word? Exacting, metaphorical, colloquial meaning?Literal:Figurative:Idiomatic: Separable or Inseparable? Model sentences: Phrasal Verb: _____ Other phrasal action words with this action word? Exacting, metaphorical, colloquial meaning?Literal:Figurative:Idiomatic: Separable or Inseparable? Model sentences: Phrasal Verb: _____ Other phrasal action words with this action word? Exacting, metaphorical, colloquial meaning?Literal:Figurative:Idiomatic: Separable or Inseparable? Model sentences: Phrasal Verb: _____ Other phrasal action words with this action word? Exacting, metaphorical, colloquial meaning?Literal:Figurative:Idiomatic: Separable or Inseparable? Model sentences: Phrasal Verb: _____ Other phrasal action words with this action word? Exacting, metaphorical, colloquial meaning?Literal:Figurative:Idiomatic: Separable or Inseparable? Model sentences:

Why Students Are Attracted to Philippe Petit Argumentative Essay Topics

Why Students Are Attracted to Philippe Petit Argumentative Essay TopicsThere are many reasons why students are attracted to Philippe Petit essay topics. To begin with, these topics are very popular because they are unique and offer students a chance to express their opinions without hurting others' feelings. Students should be careful not to lose sight of this fact. However, some students may want to lose the personal aspect in favor of how their ideas will be presented in the essay.Philippe Petit is well known for his knowledge of French language and culture. He also has developed a strong interest in literature, politics, and art. All of these make him one of the most respected and effective essayists in the country.Petit has mastered his writing skills so that he is able to present his essay subjects in an effective manner. He is known for having an innovative way of presenting his essay subjects. His essays do not allow the reader to get bored. The topics are innovative and inter esting and the essay topics make you feel like you're actually learning something.Petit's essay topics are guaranteed to make you think. This is because his writing allows you to make connections between ideas. The more connections that you make in your writing, the more you learn. This means that by reading his essays, you are really learning something in a way that is not possible with other essay topics.Petit has done his research and studied as much as he can before writing his essays. He takes great pride in the quality of his work. He believes that the student's writing is a reflection of their personality. And this is why Petit's students have such positive attitudes about the quality of his essays. They look forward to getting started on their writing and are always excited about being assigned with Petit's essay topics.Petit's strengths in the subject of essay topics is his ability to connect his subject matter to his academic experiences. His academic experiences consist o f all levels of study from the first year student to college graduate. Petit's academic career took him around four years to complete. His academic career does not only involve the type of study that is usually involved in essay topics; he also has been very active in the community.Petit's strength as an essayist lies in his ability to be creative. His essays are never the same. He allows you to truly think about what you read in your paper and truly think about what he had to say in his essay.Petit's arguments do not make you feel like you are being forced to write them. His arguments make you think about your own opinions and experiences. He has a flair for this and it is why Philippe Petit essay topics are so successful.

All Ready and Already - Glossary of Usage

Your spellchecker doesnt know the difference between the homophones all ready and already, but you should know the difference. Definitions The adjective phrase all ready (two words) means completely prepared. The adverb already (one word) means previously or by this time. Also see the usage notes below. Examples Our bags have already been inspected.​We are all ready to board the plane.​They were already in the downtown area, and they were all ready to walk from bar to bar.(Gonzalo Celorio, And Let the Earth Tremble at Its Centers, trans. by Dick Gerdes. University of Texas Press, 2009). Usage Notes and Memory Tricks Already means before now or before then: The game had already started by the time we got there.Do not confuse already with all ready as two separate words: Are you all ready? ( Are all of you ready?)(George Davidson, Penguin Writers Guides: Improve Your Spelling. Penguin, 2005)LISTEN: Mentally say the sentence you are about to write. If you pause between all and ready, use two words, all ready.VISUALIZE CONNECT: Visualize runners ready to start a race. Think, All ready? All set? Go!VISUALIZE CONNECT: Visualize yourself waiting for a friend and looking at your watch, distressed. Think, Its almost 8:00 and were already late!(Nancy Ragno, Word Savvy: Use the Right Word Every Time, All The Time. Writers Digest Books, 2011) Practice (a) The ballplayers have _____ taken batting practice.(b) The players are _____ to start the game. Answers to Practice Exercises (a) The ballplayers have  already  taken batting practice. (b) The players are  all ready  to start the game. Glossary of Usage: Index of Commonly Confused Words

Ethics of Nanotechnology Essay - 1558 Words

Ethics of Nanotechnology Nanotechnology is actually a fairly new idea. This may not seem like any big deal in terms of ethics, but just like any type of scientific advancement there are positives and negatives. Of course the ethical issues don’t stem out of just the fact that this is a new kind of science. It branches off of â€Å"what will this new scientific technology be used for?† For example, Embryonic Stem Cell research. It’s not the research that’s bad it’s how they get the cells. There are half a dozen, maybe more, different places to get the same type of cells without taking the life of that unborn child. The term, Nanotechnology, was first introduced back in the mid 1970’s by a Japanese researcher named Norio Taniguchi to†¦show more content†¦Of the $700 million in funding that the National Nanotechnology Institute (NNI) received in 2003, less than $500,000 was spent on the study of how Nanotechnology could affect the environment. But typical to today’s culture the immediate payback doesn’t come from risk studies, as it does from how we can potentially cure diseases. When in the long run a little robot just might be able to cause a disease. Just as much as the public wants to know the risks the scientists working on the project have even more to lose from a fear of the unknown (Colvin). Along with these risks will come an entire set of ethical dilemmas. So how can we set rules so that free lance researchers or government scientists don’t do something that the whole world might regret? One of the first guidelines which was set by the Foresight Institute, founded by Drexler, and supported by the non-profit organization Center for Responsible Nanotechnology (CRN) is â€Å"Nanotechnologys highest and best use should be to create a world of abundance where no one is lacking for their basic needs. Those needs include adequate food, safe water, a clean environment, housing, medical care, education, public safety, fair labor, unrestricted travel, artistic expression and freedom from fear and oppression† (Ethics of Nanotechnology). If we know just a little about the life of Christ he once said that there would always be problems like this in the world, hunger, poor, oppressed ,Show MoreRelatedEthics of Nanotechnology1578 Words   |  7 PagesNanotechnolog y Nanotechnology is actually a fairly new idea. This may not seem like any big deal in terms of ethics, but just like any type of scientific advancement there are positives and negatives. Of course the ethical issues dont stem out of just the fact that this is a new kind of science. It branches off of what will this new scientific technology be used for? For example, Embryonic Stem Cell research. Its not the research thats bad its how they get the cells. There are halfRead More The Ethics of Nanotechnology Essay1948 Words   |  8 PagesThe Ethics of Nanotechnology Introduction Imagine a world in which cars can be assembled molecule-by-molecule, garbage can be disassembled and turned into beef steaks, and people can be operated on and healed by cell-sized robots. Sound like science fiction? Well, with current semiconductor chip manufacturing encroaching upon the nanometer scale and the ability to move individual atoms at the IBM Almaden laboratory, we are fast approaching the technological ability to fabricate productiveRead MoreThe Proper Application Of Ethics Essay1443 Words   |  6 PagesThe proper application of ethics in a field with such an overwhelming technical and physical aspect to it as engineering is very difficult. Knowing how to apply ethics that will correctly apply to the given situation and how to react to such an event is critical for all engineers. However, with the field advancing at an incredible pace, teaching ethical application becomes problematic when potential aspects of engineering is still theoretical but if becomes feasible, p resents moral dilemmas to theRead MoreThe Three Major Factors Fueling International Technological Growth1271 Words   |  6 Pagesarise out of technology and scientific research Business ethics or lack of thereof, is a major CSR issue with technology and scientific research. Research responsibility implies that research is done ethically. According to Sarukkai (2009), scientists believe the activity of scientific research is self-regulated, and as such, ethics do not apply. The author contends that science is a discourse of facts regarding the universe, while ethics is about human values and there is no correlation betweenRead MoreThe Investigation Of Moral Issues Brought Upon Nanotechnology2438 Words   |  10 Pages Trash Hamburgers! The investigation of moral issues brought upon nanotechnology By Daniel Lerma Through history humans have always tried to innovate and create new technologies to move society onwards. In recent years breakthroughs in nanotechnology has slowly introduced ideas that could change everyone’s way of life. Think about a world where products are manufactured molecule by molecule and garbage can be broken down to dust. Humans whose wounds couldRead MoreInterim Report for Engineering Ethics and Emerging Technologies1275 Words   |  6 PagesInterim Report for Engineering Ethics and Emerging Technologies From the beginning of human civilization till present date, new innovations and technologies are introduced into the society to improve existing lifestyle or operation methods. However, as we approach the pinnacle of what current technologies allows us to research on, the rate at which new technologies are surfacing is gradually decreasing. Therefore, researchers and engineers began working on existing technologies for further improvementRead MoreThe Development of a Code of Ethics in Information Technology1760 Words   |  8 PagesThe reading that was investigated consisted of an article from Dr. Rochelle Brooks entitled â€Å"The Development Of A Code Of Ethics An Online Classroom Approach To Making Connections Between Ethical Foundations And The Challenges Presented By Information Technology†. Brooks (2010) studies the ethical challenges that are prevalent in the Information Technology (IT) field. Furthermore, Brooks (2010) examines how workers in the Information Technol ogy filed should have lucid ethical policies to adhereRead MoreDeveloping a Personal Code of Ethics for Information Technology1984 Words   |  8 PagesDEVELOPING A PERSONAL CODE OF ETHICS FOR INFORMATION TECHNOLOGY By Cesar De La Cruz April 20th 20013 IT3165 – Ethics for the IT Professional Abstract The problem to be investigated is the  ethical use of Information Technology (IT) in today’s world. In the past, the information technology advancements had limited impact on  societies and cultures. However, in today’s world, information technology is almost part of every business, educational institute, and even personal activity (Brooks, 2010)Read MoreU.s. Debt Is Growing1496 Words   |  6 Pagesthe news because of its debt problem and the ethical issues shrinking it have on the its citizens. Now the debt of the U.S. seems to be growing out of hand. Is there a reason for Americans to be concerned over our current debt and what about the ethics of shrinking it based on what you see or researched? Answer: The debit of Greece has problems to them since March 2015, as the taxes on tobacco, liquor was increased from 18% to 19% VAT. Due to this drastic change in the economy taxes of Greece madeRead MoreNanobots: The Future of Medical Surgery Essay1868 Words   |  8 PagesNanoscale materials have been used for over a millennium such as in Medival Europe where nanoscale gold was used in stained glass and in Damacus where nanotubes were found in blades of swords (National Nanotechnology Initiative, n.d). However, Richard Feynman (Figure 1) of the California Institute of Technology gave what is considered to be the very first lecture, â€Å"Theres Plenty of Room at the Bottom on technology and engineering at the atomic scale, at an American Physical Society meeting at Caltech

Playing Video Games Is Not Only For Kids Anymore - 1720 Words

Training up to 50 hours every week with your team in order to make it to the big leagues, competing against other teams for fame, glory, money, and a chance to join one of the professional teams. Does not sound like an especially rare scenario, but what if I told you I was talking about video game players? That is right. Playing video games is not only for kids anymore. During the last decade eSports (professional online gaming) have grown to an unexpected extent. Professional players go through intense non-stop training every week to keep up with other teams. Call of Duty, Dota2, League of Legends, these are only a few examples of the most popular games. Being a professional player is very time consuming and requires a lot of dedication.†¦show more content†¦I have been gaming for years and tried to go professional in more than one occasion. However, I lacked the support to achieve so: my family never saw it as a career path that I could follow in order to have what they co nsidered a successful life, and school was a big impediment that did not provide me with any help either. I know how it feels to try to go professional but not being able to only because I didn’t have the resources to even try. First, let’s talk about how professional gamers spend their day. â€Å"The players on Team Liquid, a professional League of Legends team, practice for a minimum of 40 hours per week and most play the game far more,† (Jacobs) stated Harrison Jacobs in his article â€Å"Here s the insane training schedule of a 20-something professional gamer.† Harrison followed one of the most popular League of Legends teams through 2015’s tournament season. They do not have breaks. Even â€Å"free days† involve playing and discussing strategies. Practicing is a constant effort to avoid falling behind the other teams and master the changes the game offers every couple of weeks. It is not simply playing games, it is about mastering something you love. This requires

Total Operations Processing System Samples †MyAssignmenthelp.com

Question: Discuss about the TOPS- Total Operations Processing System. Answer: According to the case study, British Rail purchased a new computer system for improving the performance of its freight operations known as TOPS- Total Operations Processing System. The TOPS clerks provided real-time information of the operations happening on site. Moreover, the implementation of TOPS enabled the individuals to report resources accurately. TOPS- the advanced technology software helped in solving the issues of personnel, industrial relations, technical and managerial problems. These factors contributed to the successful implementation of TOPS (Camison and Villar-Lpez 2014). Further, British Rail implemented a task force approach in which a small group of people are together to accomplish a short-term task. It helped the employees of British Rail in developing collaborative relationships in a strategic and coordinated way. British rail could address the issues with their hands-on-experience. However, the mobile task force also faced issues such as dissatisfaction. There were employees whose contributions and contributions went unrewarded (Kotter 2012). Context and culture are important in organizational change. Every organization undergo different degree of the change. Changing the culture is directly linked with power and leadership. Based on the case study, British Rail employees offered different levels of support and commitment towards the organization. However, there were different levels of encouragement, motivation and training required to get adapted to the changes made by themanagement in the operations. The change strategy might fail if the change strategy is incompatible with the culture and context (Camison and Villar-Lpez 2014). From the case study, it is evident that the market must have been save if the TOPS system was implemented before. Themanagement faced certain resistance by the employees while working with the advanced technology TOPS. Therefore, it must be a lesson for the organizations that before bringing change, the employees must be trained with the working of software so that they can readily accept change (Kotter 2012). References Camisn, C. and Villar-Lpez, A., 2014. Organizational innovation as an enabler of technological innovation capabilities and firm performance. Journal of business research, 67(1), pp.2891-2902. Kotter, J., 2012.Change Management vs. Change Leadership What's the Difference?. [online] YouTube. Available at: https://www.youtube.com/watch?v=2ssUnbrhf_U [Accessed 21 Mar. 2018].

s Wine Indusrty

AMERICA’S WINE INDUSTRY: A GLOBAL SUCCESS J. EDWIN DIETEL After scarcely a generation, the US wine industry is challenging centuries-old European wineries America’s winemakers, most of whom are relative newcomers to the industry, are making superior wines and reaping global acclaim. In a single generation, and at a time when many US industries can no longer claim to be world leaders, the US wine industry’s global success is a fascinating story of entrepreneurial vision and savvy marketing. It remains to be seen whether the American industry has reached its peak, or if new innovations, new competition, and new markets will make the future rosy for US vintners. In terms of worldwide recognition and success, individual American wineries have made their mark only in the last 50-odd years. American experiments with wine-making for the past 200 years- including considerable efforts by Thomas Jefferson to replicate French grape-growing techniques at Monticello- had proved commercially unsuccessful. Not until the end of Prohibition in 1933 did the American wine industry take off on a large scale. America has now become the fourth largest producer in the world behind Italy, France, and Spain. US wine exports in 1999 were up almost threefold over 1990 levels, totaling 74 million gallons ($540 million). Quantity of production is but one measure of success of the industry. American wine producers also have become widely known for the quality of their products. The single event that brought global recognition to the American wine industry occurred in Paris in 1976. There, in a celebrated blind tasting by nine French wine experts, American Chardonnays were compared to their celebrated French counterparts, white Burgundies, while American Cabernet Sauvignons were compared to the prestigious French first-growth red Bordeaux. The American wi... 's Wine Indusrty Free Essays on America\'s Wine Indusrty AMERICA’S WINE INDUSTRY: A GLOBAL SUCCESS J. EDWIN DIETEL After scarcely a generation, the US wine industry is challenging centuries-old European wineries America’s winemakers, most of whom are relative newcomers to the industry, are making superior wines and reaping global acclaim. In a single generation, and at a time when many US industries can no longer claim to be world leaders, the US wine industry’s global success is a fascinating story of entrepreneurial vision and savvy marketing. It remains to be seen whether the American industry has reached its peak, or if new innovations, new competition, and new markets will make the future rosy for US vintners. In terms of worldwide recognition and success, individual American wineries have made their mark only in the last 50-odd years. American experiments with wine-making for the past 200 years- including considerable efforts by Thomas Jefferson to replicate French grape-growing techniques at Monticello- had proved commercially unsuccessful. Not until the end of Prohibition in 1933 did the American wine industry take off on a large scale. America has now become the fourth largest producer in the world behind Italy, France, and Spain. US wine exports in 1999 were up almost threefold over 1990 levels, totaling 74 million gallons ($540 million). Quantity of production is but one measure of success of the industry. American wine producers also have become widely known for the quality of their products. The single event that brought global recognition to the American wine industry occurred in Paris in 1976. There, in a celebrated blind tasting by nine French wine experts, American Chardonnays were compared to their celebrated French counterparts, white Burgundies, while American Cabernet Sauvignons were compared to the prestigious French first-growth red Bordeaux. The American wi...

The Matter of Detail in a Descriptive Essay

The Matter of Detail in a Descriptive Essay The Matter of Detail in a Descriptive Essay Descriptive essays are essay writings that tend to create deeply involved and vivid reader’s experience. The best essays of this form achieve this open effect by the use of detailed observations and descriptions and not through facts and statistics. These forms of essays are meant to outline the reality with the help of words. Identifying an Idea and Describing It It is normally important to identify exactly what one wants to describe. In addition, mostly descriptive essays tend to focus on the following elements: Experience A certain place A memory A specific object The ultimate focus of descriptive writing is to give details about above-mentioned topics for the reader to clearly imagine the picture in his/her head. Reasons for Writing a Descriptive Essay First, descriptive essays depict what one observes as its core reason. They are normally based on certain agendas and events. Understanding this helps one to focus on the description and imbue ones language with a particular emotion. While writing a descriptive essay one should show the imagery of an idea without telling it. The following examples give the difference between showing and telling. I got tired of taking banquet. As I rested my head against the pinnacle of the chair, my eyelids started to get heavy, and the ends of the empty plate in front of me was blurred with the white table cloth. The initial sentence tells the reader what you got tired of, which was dinner. The second shows exhaustion. The most efficient descriptive essays are gauged by how they effectively show an action the way it happened. This is because they enable readers and the audience to imagine and experience the act matching the description. What is more, it is normally important to focus on the five senses that are closely connected with the detailed side when writing a captivating essay. These include: Sight Sound Smell Touch Taste When one writes his/her descriptions based on the five senses they provide a clear and precise picture to the readers rather than telling them their intentions and thoughts. Quick Guidelines for Writing a Descriptive Essay Jotting down a descriptive essay can seem like an easy task but it can be quite complicated. So it’s normally important to have a quick checklist of questions to guide you through when arranging, drafting, and modifying your essay work. Preparation of a Descriptive Essay Identify the description you want to give. Enlist your reasons for the description. Decide on areas to implore emphasis on. Draft Your Descriptive Essay Choose the senses and textures that are significant for developing the description. Include details that will enable the readers to have a clear impression of your emotion and point of view during your description. Revise Your Description Essay Check for minor details that might have been left out but are vital. Remove any unnecessary wordings in the essay. Check to see whether each paragraph deals with a distinct aspect of the description. Always revise your choice of words to ensure that they describe your intended emotions. Evaluate whether sufficient detail has been included to enable the readers to get a clear and precise picture of your description. To sum up the guidelines given above, it is necessary to mention the importance of detailed writing in descriptive essays. With the help of a thorough depiction of things, readers have the opportunity to picture them in their minds and that is the main purpose of descriptive writing. At you can buy a descriptive essay online, 100% custom written from scratch by top-rated academic experts. Place your order now!

The City Both Offers and Restricts Possibility Essay - 1

The City Both Offers and Restricts Possibility - Essay Example In the first, part of The City, in Literature, the author links various aspects of life to the growing city. The residents have to deal with and understand the western idea of the growing city. The author uses philosophy, literature, and urban history to untangle the contradictory images and meanings of the urban experience. The growth of the city led to considerable rural to urban migration. Most people expected to lead a better life in the city. In the minds of these people, the introduction of the city gave them a picture of the western-like city forgetting the aspect of growth and time. Every idea and places starts from the first steps and should be given time, and enough resources to grow before we can start utilizing. The western idea of a city is what the characters in the book have in mind in relation to the city. The author traces the connection between creative writing and the city from the early novel in England to the apocalyptic cityscapes of Thomas Pychon. This relation ship aims at bringing out the understanding of the people of the city. Along the way, Lehan collects a prosperous backup of prop up, which includes Charles Dickens, Daniel Defoe, James Joyce, and even Theodore Dreiser. The European city in the literature has several shortfalls, and this is what the author emphasizes in his works. Notable in the literature is the turn down of feudalism while, at the same time there is the rise of the realm and dictatorship. The author relates the American city against the observable fact of the wilderness, the cutting edge, and the augment of the megalopolis. However, this is not the picture of what the residents of the city have, and this is only present in the available literature. From the above description, the statement; the city both offers and restricts possibility comes to light. In this notion, possibility could be in terms of the people’s ability to change and reform their lives to suit that of the American city. The statement means that the magnitude of change lies in the people’s ideology of the city. The presence of the city acts as a bridge to their achievement of the various things they need. For instance, in the event people want to have a better life economically, socially, and legally, then they have the city as their gate pass. On the other hand, the city acts as a limitation to the achievements of these dreams because of the existing restrictions. These restrictions are in terms of leadership, which is not so liberal hence, limiting the city’s residents in their ideologies of life. The City in Literature presents sharply imprinted portrayals of the correspondence between rationalism and entrepreneurship (Lehan, 1998, p.246). In as much as this information is only present in literature, the people have the capacity to changing this in to a real life practice. The resources and infrastructure, which can make this possible, is present in the city. However, the leadership in the city, which is mostly dictatorship, limits the occurrence of this development. The literature further explores the rise of the city, the demure of the landed estate, and the development of genres. The detective narrative, the gothic, and fantasy literature enable the author to explain the meaning of the city both offers and restricts possibility. Urban life is a process and requires exploration in all

Strategic Management - Staples Essay Example | Topics and Well Written Essays - 1000 words

Strategic Management - Staples - Essay Example The company’s financials of 2010 reveal a disappointing result with only about 1.1% increase and sales accounting to $24.55billions. Stock prices of Staples fell by 7% in 2010. Staples end its financial year in January like most retailers and it was revealed that its quarterly net income for 2011 dropped by 28% and revenues slipped to 3.8%. Further, office supplies tend to represents about 50% of its revenue and business machines represent next 30% while the remaining revenues are derived from office furniture and computers. Going back to its history, Staples was founded in 1985 by Thomas G. Stemberg and Leo Kahn and a year later they opened its first store. The original mission of Staples was to slash the costs, eliminate hassles of running an office and to make it easy for the customers to buy office products. In a way Staples was counted among the top office product companies (Grewal, 2008, p.459). SWOT Analysis Strength: Staples is considered to be the largest office Suppl ies Company Practices world class supply chain activities, extensive network of its retail stores along with strong relationship with its customers Strong marketing exposures leading the company to successfully create and embed into popular culture such as â€Å"Yeah, we’ve got that† and many more. ... opportunity which Staples should utilize and apply to its business model in order to stay ahead of its competitors and create a stable market share Strategic acquisitions will help the company in boosting its sales and enhancing its brand value Threats Intense competition from other brands which have created a brand name and image and provides Staples with tough competition Economic slowdown can also be treated as a threat as it might lead to low sales and revenue for the company New entrants into the sector pose a threat for Staples New Vision & Mission The new vision for the company will be to provide its customers with best experience both in offline and online modes of shopping and thus create a benchmark for itself, to help the company grow in the long run with clear, easy to follow, secure payment methods along with quick and fast delivery. This vision would be appropriate in the current situation because Staples is expanding its business into the online sector and deriving a v ision statement which showcases that it is into online retailing, will further enhance the brand value and also put a list of its goals in the statement. The new vision states that the company not only wants to become the best online site, but also offer a list suggesting ways in which they would operate. The current mission statement for Staples will be to work for the betterment of the people and the society and create a global presence. External Assessments Economic forces In general, the demand for office products is highly correlated with measures such as white collar employment, national GDP, spending of small sized businesses. In the sluggish economy, businesses and consumers tend to cut back on spending in order to save money and purchase few suppliers affecting the sale of Staples

2.5 Food Saftey Essay Example for Free

2.5 Food Saftey Essay Directions: Complete the food safety interactive quiz. Use the information from the interactive quiz to complete the following responses regarding food safety practices. For each of the following food safety practices, share at least 2 statements from the interactive quiz. Be sure to put these statements in your own words and explain why they are helpful in preventing food borne illness. An example would be: When dining from a buffet, make sure hot food is hot and cold food is cold. Food that is 40 – 140 degrees Fahrenheit has already begun to grow bacteria and pathogens. Clean (16 points): 1. Keeping your surfaces clean after cooking or letting an animal sit on it. 2. Keeping your hands clean keep you from getting ill. Separate (16 points): 1. When cross contamination happens it spreads bacteria from one item to a food item which will make you sick. 2. Keep raw meat and their juices away from cooked or ready-to-eat foods and fresh produce. Cook (16 points): 1. If food is left out for 8 hours, the food should be thrown out. See more: Strategic Management Process Essay When bacteria have nutrients, moisture, and favorable temperatures, they grow rapidly, increasing in numbers to the point where some types of bacteria can cause severe illness Cook thawed food to a minimum internal temperature to kill the bacteria. Chill (16 points): 1. When cooked food is left out for too long it can grow bacteria that can make you sick. 2. Freezing to 0 degrees F inactivates any bacteria, yeasts, and molds present in food. In your own kitchen, explain 2 food safety practices you feel your family can improve and 2 food safety practices you feel your family does well. (16 points) In my house our kitchen counters are perpetually dirty; at least that’s how I feel about it. Every time I walk into the kitchen there dirty and it’s kind of hard to tell who did what cause were a large family. There’s also the problem with closing bags that hold our food after they grab some of the food. For example the for the cheese container, when they make their sandwiches the leave the cheese container open in the refrigerator causing the cheese to go bad at a faster rate. I do have to say when it comes to cleaning dishes we are immaculate. No spot is left on or glass wear and sliver wear. We also are very particular when it comes to cleaning the stove (gas burner), flat top, and indoor grill. In what ways do your school and community practice or promote food safety to contribute to your personal health? (20 points) I can’t really say there’s anything. Our school promotes healthy eating but, I don’t eat school lunch. My community is really into recycling and making sure our streets and beaches our clean if that counts but that’s pretty much it.

The Pros and Cons of Genetic Engineering Essay -- Genetic Engineering E

  Ã‚  Ã‚  Ã‚  Ã‚  Genetic engineering is a process in which scientists transfer genes from one species to another totally unrelated species. Usually this is done in order to get one organism to produce proteins, which it would not naturally produce. The genes taken from one species, which code for a particular protein, are put into cells of another species, using a vector. This can result in the cells producing the desired protein. It is used for producing proteins which can be used by humans, such as insulin for diabetics and is also used to make organisms better at surviving, for example genetically modifying a plant so that it can survive in acidic soil.   Ã‚  Ã‚  Ã‚  Ã‚  There is debate about whether genetic engineering should be used or not, and to what degree. There are many problems that can occur from the process and many of these cannot be avoided currently. There are known problems and there is also the fact that the whole process is unpredictable and unforeseen problems could crop up. A good example of this was the influence of a genetically engineered organism on a food chain, which sometimes damaged the local ecology. The new organism could now compete successfully against other species, causing unforeseen changes in the environment. This could then have a knock-on effect that could lead to the destruction of whole species.   Ã‚  Ã‚  Ã‚  Ã‚  Due to the quite random nature of genetic engineering, there is a risk that it may disrupt the functioning of other genes in an organism. This could mean that the organisms do not survive at all, or become some sort of mutated freak, which is completely different and maybe even more dangerous. Genetic engineers also intend to profit by patenting genetically engineered seeds. This means that, when a farmer plants these genetically engineered seeds, all the seeds have an identical genetic structure. As a result, if a fungus, a virus, or a pest develops which can attack this particular crop, they might all be at risk, resulting in widespread crop failure. Insects, birds, and the wind can carry genetically altered seeds, which can cross-pollinate with genetically natural crops and wild relatives. All crops, organic and non-organic, are vulnerable to contamination from cross-pollinatation, meaning that problems in the original genetically modified organisms can be spre ad a... ...age because it means that insulin, which keeps diabetics alive, can be produced quickly and cheaply. Genetic Engineering could also increase genetic diversity, and produce more variants of the same species that could also be crossed over and implanted into other species. Animals and plants can be 'tailor made' to show desirable characteristics. Genes could also be manipulated in trees for example, to absorb more CO2 and reduce the threat of global warming. This would actually help the environment. However many of these things have not been tested and are much more difficult in practice than in theory. That added to the massive uncertainty about the effects and results of genetic engineering would suggest that the benefits do not outweigh the risks taken to obtain them. A religious question also arises. By changing the cells of living organisms are we ‘playing God’ and if we are should we be allowed to?   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion I would say that genetic engineering is certainly a good thing saving lives in many cases. However more tests need to be carried out, and profit-hungry companies should not be allowed to do whatever they want in their quests for profit.

The Context Of Behaviour Issues Education Essay

To analyze the manner pupils are larning, I have chosen to research the Blooms Taxonomy theory completed in 1956 by Benjamin Bloom, an educational psychologist. This taxonomy classifies rational operations mobilized during acquisition, the easiest ( underside of the pyramid ) to the complex ( top of the pyramid ) . Here is below an illustration of that pyramid: hypertext transfer protocol: //www.learnnc.org/lp/media/misc/2008/blooms_old.png The 6 degrees of Bloom ‘s pyramid allow the instructor to better form the patterned advance of his class, but besides help to explicate specific larning aims. In 1991, Lorin Anderson a former pupil of Bloom, has significantly changed the degrees of the pyramid maestro with the coaction of David R. Krathwohl, co-author of the original taxonomy ( Anderson & A ; Krathwohl, 2001 ) .A speedy penetration of the theory†¦The involvement of the work of Bloom is that it offers a series of verbs that describe the rational behaviour of each degree of the pyramid. These verbs refer to discernible and let such instructors to compose to specific larning aims. Despite the forsaking of course of study based on specific aims, Bloom ‘s taxonomy is utile. On the one manus, Bloom recognized the complementarity of affectional and psychomotor spheres, although the descriptions he has made aˆâ€ ¹aˆâ€ ¹today seem so superficial. But more significantly, his categorization of the cognitive sphere into six degrees of complexness is a simple manner to stand for the activities of idea for pupils. It combines really good the relationship between cognition ( memory, comprehension, application ) and accomplishments ( application, analysis, synthesis, rating ) . Higher degrees of Bloom ‘s categorization correspond exactly to the creativeness that instruction reform is to develop and redemption which is the best for the hereafter of pupils. In this respect, there are a figure of intriguing schemes and techniques to further creativeness. Bloom ‘s Taxonomy is for me an assistance to explicate inquiries that can find the degree of pupil apprehension. For illustration, a inquiry may be used to find a pupil is adept in factual cognition, comprehension, application, analysis, synthesis and rating. In my position, instructors are better able to cognize the failings and strengths of their pupils, which help advance larning patterned advance to higher degrees.Some critiquesaTop of Form Since its preparation in 1956, critics of Bloom ‘s taxonomy have by and large focused non on the being of six classs, but the world of a consecutive hierarchal relationship between them. Some consider the three lowest degrees ( cognition, comprehension, and application ) as hierarchically ordered, but the upper three degrees ( analysis, synthesis and rating ) as equal. Others suggest it is sometimes more appropriate to get down the application, before the debut of new constructs. How do I use Bloom ‘s Taxonomy? I would personally state that for the classs that I presently teach I consider chiefly four degrees of acquisition and command of cognition, which correspond approximately to the first four degrees of Bloom ‘s taxonomy: 1. Information degree ( Knowledge ) : cognition is comparative to the apprehensiveness of an overview of a topic: the worlds are shown in some facets in partial or entire. 2. Expression degree ( Comprehension ) : cognition is related to the acquisition of the agencies of look and communicating: define, use the footings component subject. These control cognition. 3. Mastering tools Level ( Application ) : cognition is related to the control of procedures and tools for survey or action: usage, manipulate regulations or sets of regulations ( algorithms ) rules, in order to a consequence to be achieved. It is to get the hang a accomplishment. 4. Master methodological cognition degree ( Analysis ) , which is comparative to the control a methodological analysis of installing and troubleshooting: assemble, organize points in a subject, place relationships, concluding from these relationships, and make up one's mind towards a end. It is an attack to command initiation, tax write-off, proving, certification. Each degree includes the old 1s and with the experience that I am presently constructing as a instructor, synthesis and rating are non truly expected from pupils chiefly because of their bing degree of cognition and the class degree. As good, there is no rigorous order to see in utilizing these different degrees as pupils can be asked to get down a subject at the mastering tools degree, merely to look into their old cognition and construct the lesson harmonizing to the findings. The good facet of Bloom ‘s Taxonomy is that there are sequences in the acquisition procedure that we can play with. So, in footings of learning schemes, depending on the topic, I can get down or present the subject at any degree of Bloom ‘s pyramid. If I teach basic accounting rules to finish novices, I would be given to get down with Bloom ‘s Comprehension degree ( expression degree for me ) , where I try to demo the scholars that they already know some facets of the theory: Lashkar-e-Taiba ‘s state that I intend to learn the double-entry clerking rule. The first measure will be to hold the pupils set in braces and make up one's mind themselves which type of dealing they want to finish. From at that place, they will hold to calculate out the journey of the money which will be different depending on the side where the dealing will hold to be recorded. By pulling a simple map on an activity sheet or the board, they will understand easy how the completed dealing must be recorded. Merely after that measure, will I present the theoretical accounting facet to put the regulation ( Bloo m ‘s Knowledge phase ) . Then the â€Å" usage and manipulate † phase ( Bloom ‘s Application phase ) where pupils will hold tools in manus to work out practical exercisings is introduced. In footings of resources and planning, I use what Rogers ( 2002 ) explained sing a theoretical account of patterned advance in larning associating to different results of acquisition: it implies motor accomplishments which require pattern, verbal information ( facts, rules and generalization ) ; for illustration in concern topics, lesson programs are built in a â€Å" learner-centred manner † : scholars are given the chance to recognize existent and bing concern entities and have to delve deep down in their bing cognition to demo what they already know about the concern environment and rules. They are provided bit by bit throughout the class with the necessary resources: ne'er all of them at one time. Then rational accomplishments come in when scholars have to utilize cognition to know apart, understand theories, constructs and regulations. Straight after that, cognitive schemes help scholars to â€Å" retrieve † , â€Å" think † and â€Å" manage † their freshly acquired accomplishments to specify and work out jobs, which are most of the clip in concern or direction classs instance surveies to be analysed ( Application and analysis phases in Bloom ‘s Taxonomy ) . Top of Form In footings of appraisal and from experiences carried out in category, I can state that each phase of Bloom ‘s pyramid gives chance for appraisal. I have the clear feeling that class bundles provided by most awarding organic structures, when looking at larning results and appraisal standards, are utilizing Bloom ‘s rules particularly when utilizing specific verbs ( describe, buttocks, discuss, explicate aˆÂ ¦ ) to bespeak what scholars need to â€Å" be able to † make in order to demo that they have achieved or understood the topic. Indeed, in the Double-entry clerking topic, I assess bing cognition foremost, and so I follow Bloom ‘s following degrees of larning to do certain pupils are get the hanging specific practical cognition like computations or hard currency flow prognosiss to give an illustration. To come back purely to Bloom ( 1956 ) , a larning nonsubjective describes a general accomplishment or set of accomplishments that the pupil must get at the terminal of a learning sequence. However, the general educational aims can non give rise to a strict rating unless they are made concrete. This requires that they be translated into operational aims. This is cardinal for the advancement and accomplishment of scholars. A end can be considered operational if the followers are specified: – Performance to be achieved ( result ) identifiable by discernible behaviour ( described by action verbs ) and quantifiable or apt to measure up, the scholar can make and he can be evaluated. – The conditions ( context ) in which the behaviour must happen ( limitations, mandates, what equipment to utilize, how long, etc. ) . – Performance standard ( pass grade ) on whether the end is reached ( Level of demand which acquisition is required to turn up and standards used in the rating of larning ) . Inspired by behaviourist, this manner of seeing things has provoked reactions, expostulations, unfavorable judgment sometimes really strong, particularly among advocates of constructivist epistemology towards Bloom ‘s Taxonomy. Nevertheless, the impression of end is cardinal in any methodological attack to the instruction and appraisal. The procedure of rating is hence to put ends ( mentioning to a taxonomy ) to operationalize and specify appropriate agencies ( instruments ) which will find whether aims are achieved by the pupils or non. It will so continue to an analysis of the consequences ( formative rating ) , which will take to a determination which shall be communicated to different stakeholders ( the clip of the communicating ) . However it is non ever didactically clear: how to put ends easy? What preparations to utilize? Should I needfully integrate action verbs? How to verify that the aims are efficaciously operational? From my point of position, the good intelligence is that there are two great and simple tools that, when combined, can assist me accomplish this: the association of Bloom ‘s taxonomy and the SMART method.Top of Form Once the demands and outlooks of a course of study are analysed, specifying the educational ends is a cardinal measure in developing a preparation program. This measure non merely allows me to tag my path ( strategy of work & A ; lesson programs ) , and besides to ease the appraisal. When explicating educational ends, I ask myself the undermentioned inquiry: â€Å" At the terminal of the training/module/course, I would wish my pupils to be able toaˆÂ ¦ ? † . And, depending on the type of accomplishment I want to develop in my pupils, I keep my preparation utilizing a verb of action. At this point, I choose to brainstorm without inquiring myself excessively many inquiries and I try to give free rein to my spontaneousness! The rule of this taxonomy is that scholars must make a specific degree and must be capable of executing the operations matching to ( x ) degree ( s ) . These degrees are therefore hierarchically ordered in cognitive procedures and to supply a model for puting ends for themselves. The accent is non on the course of study content but on how scholars can turn to and get the better of barriers to achievement ( Knowles, 1984 ) . This taxonomy besides allows the designation of the nature of the abilities sought by the aim of preparation and grade of complexness. Identifying the type of larning nonsubjective covered by a resource can see its practical integrating in a pedagogical sequence. An of import point is separating undertaking and end: the indispensable in the educational activity is ne'er the † merchandise â€Å" , the consequence straight discernible ( the papers prepared entirely or in groups, prep, classs and trial tonss ) , even if that is the lone manner to judge pupils ‘ abilities. The of import thing is the advancement made towards each larning result, if it is appropriate and can be reinvested, how it is put into drama and how it allowed scholars to turn. The relationship between the undertaking and the end differentiates developing state of affairs and location of production: in preparation, the end is first in production, it is the undertaking.

All About the Rise and Fall of the Berlin Wall

Erected in the dead of night on August 13, 1961, the Berlin Wall (known as Berliner Mauer in German) was a physical division between West Berlin and East Germany. Its purpose was to keep disaffected East Germans from fleeing to the West. When the Berlin Wall fell on November 9, 1989, its destruction was nearly as instantaneous as its creation. For 28 years, the Berlin Wall had been a symbol of the Cold War and the Iron Curtain between Soviet-led Communism and the democracies of the West. When it fell, the event was celebrated around the world. A Divided Germany and Berlin At the end of World War II, the Allied powers divided conquered Germany into four zones. As agreed at the  July 1945 Potsdam Conference, each was occupied by either the United States, Great Britain, France, or the Soviet Union. The same was done in Germanys capital city, Berlin.   The relationship between the Soviet Union and the other three Allied powers quickly disintegrated. As a result, the cooperative atmosphere of the occupation of Germany turned competitive and aggressive. One of the best-known incidents was the Berlin Blockade in June of 1948  during which the Soviet Union stopped all supplies from reaching West Berlin. Although an eventual reunification of Germany had been intended, the new relationship between the Allied powers turned Germany into West versus East and democracy versus Communism. In 1949, this new organization of Germany became official when the three zones occupied by the United States, Great Britain, and France combined to form West Germany (the Federal Republic of Germany, or FRG). The zone occupied by the Soviet Union quickly followed by forming East Germany (the German Democratic Republic, or GDR). This same division into West and East occurred in Berlin.  Since the city of Berlin had been situated entirely within the Soviet Zone of Occupation, West Berlin became an island of democracy within Communist East Germany. The Economic Differences Within a short period of time after the war, living conditions in West Germany and East Germany became distinctly different. With the help and support of its occupying powers, West Germany set up a capitalist society. The economy experienced such a rapid growth that it became known as the economic miracle. With hard work, individuals living in West Germany were able to live well, buy gadgets and appliances, and travel as they wished. Nearly the opposite was true in East Germany. The Soviet Union had viewed their zone as a spoil of war. They pilfered factory equipment and other valuable assets from their zone and shipped them back to the Soviet Union. When East Germany became its own country in 1949, it was under the direct influence of the Soviet Union and a Communist society was established. The economy of East Germany dragged and individual freedoms were severely restricted. Mass Emigration  From the East Outside of Berlin, East Germany had been fortified in 1952. By the late 1950s, many people living in East Germany wanted out. No longer able to stand the repressive living conditions, they decided to head to West Berlin. Although some of them would be stopped on their way, hundreds of thousands made it across the border. Once across, these refugees were housed in warehouses and then flown to West Germany. Many of those who escaped were young, trained professionals. By the early 1960s, East Germany was rapidly losing both its labor force and its population. Scholars estimate that between 1949 and 1961, nearly 2.7 million people fled East Germany. The government was desperate to stop this mass exodus, and the obvious leak was the easy access East Germans had to West Berlin. What to Do About West Berlin With the support of the Soviet Union, there had been several attempts to simply take over the city of West Berlin. Although the Soviet Union even threatened the United States with the use of nuclear weapons over this issue, the United States and other Western countries were committed to defending West Berlin. Desperate to keep its citizens, East Germany knew that something needed to be done. Famously, two months before the Berlin Wall appeared, Walter Ulbricht, Head of the State Council of the GDR (1960–1973) said, Niemand hat die Absicht, eine Mauer zu errichten. These iconic words mean, No one intends to build a wall. After this statement, the exodus of East Germans only increased. Over those next two months of 1961, nearly 20,000 people fled to the West. The Berlin Wall Goes Up Rumors had spread that something might happen to tighten the border of East and West Berlin. No one was expecting the speed—nor the absoluteness—of the Berlin Wall. Just after midnight on the night of August 12–13, 1961, trucks with soldiers and construction workers rumbled through East Berlin. While most Berliners were sleeping, these crews began tearing up streets that entered into West Berlin. They dug holes to put up concrete posts and strung barbed wire all across the border between East and West Berlin. Telephone wires between East and West Berlin were also cut and railroad lines were blocked. Soldiers closing off East Berlin with barbed wire fences. Keystone / Getty Images Berliners were shocked when they woke up that morning. What had once been a very fluid border was now rigid. No longer could East Berliners cross the border for operas, plays, soccer games, or any other activity. No longer could the approximately 60,000 commuters head to West Berlin for well-paying jobs. No longer could families, friends, and lovers cross the border to meet their loved ones.   Whichever side of the border one went to sleep on during the night of August 12, they were stuck on that side for decades. The Size and Scope of the Berlin Wall The total length of the Berlin Wall was 91 miles (155 kilometers). It cut not only through the center of Berlin, but also wrapped around West Berlin, entirely cutting it off from the rest of East Germany. The wall itself went through four major transformations during its 28-year history. It started out as a barbed-wire fence with concrete posts. Just days later, on August 15, it was quickly replaced with a sturdier, more permanent structure. This one was made out of concrete blocks and topped with barbed wire. The first two versions of the wall were replaced by the third version in 1965, consisting of a concrete wall supported by steel girders. The fourth version of the Berlin Wall, constructed from 1975 to 1980, was the most complicated and thorough. It consisted of concrete slabs reaching nearly 12-feet high (3.6 meters) and 4-ft wide (1.2 m). It also had a smooth pipe running across the top to hinder people from scaling it. Bettmann Archive / Getty Images By the time the Berlin Wall fell in 1989, there was a 300-foot No Mans Land established on the exterior, and  an additional inner wall. Soldiers patrolled with dogs and a raked ground revealed any footprints. The East Germans also installed anti-vehicle trenches, electric fences, massive light systems, 302 watchtowers, 20 bunkers, and even minefields. Over the years, propaganda from the East German government would say that the people of East Germany welcomed the Wall. In reality, the oppression they suffered and the potential consequences they faced kept many from speaking out to the contrary. The Checkpoints of the Wall Although most of the border between East and West consisted of layers of preventative measures, there were little more than a handful of official openings along the Berlin Wall. These checkpoints were for the infrequent use of officials and others with special permission to cross the border. Checkpoint Charlie. Express / Getty Images The most famous of these was Checkpoint Charlie, located on the border between East and West Berlin at Friedrichstrasse. Checkpoint Charlie was the main access point for Allied personnel and Westerners to cross the border. Soon after the Berlin Wall was built, Checkpoint Charlie became an icon of the Cold War, one that has frequently been featured in movies and books set during this time period. Escape Attempts and the Death Line The Berlin Wall did prevent the majority of East Germans from emigrating to the West, but it did not deter everyone. During the history of the Berlin Wall, it is estimated that about 5,000 people made it safely across. Soldiers investigating a tunnel dug beneath the Berlin wall. Michael Ochs Archives / Getty Images Some early successful attempts were simple, like throwing a rope over the Berlin Wall and climbing up. Others were brash, like ramming a truck or bus into the Berlin Wall and making a run for it. Still others were suicidal as some people jumped from the upper-story windows of apartment buildings that bordered the Berlin Wall.   Soldiers patrolling the Death Strip. KEENPRESS / Getty Images In September 1961, the windows of these buildings were boarded up and the sewers connecting East and West were shut off. Other buildings were torn down to clear space for what would become known as the Todeslinie, the Death Line or Death Strip. This open area allowed a direct line of fire so East German soldiers could carry out  Shiessbefehl, a 1960 order that they were to shoot anyone trying escape. Twenty-nine people were killed within the first year. As the Berlin Wall became stronger and larger, escape attempts became more elaborately planned. Some people dug tunnels from the basements of buildings in East Berlin, under the Berlin Wall, and into West Berlin. Another group saved scraps of cloth and built a hot air balloon and flew over the Wall. Unfortunately, not all escape attempts were successful. Since the East German guards were allowed to shoot anyone nearing the eastern side without warning, there was always a chance of death in any and all escape plots. It is estimated that somewhere between 192 and 239 people died at the Berlin Wall. The 50th Victim of the Berlin Wall One of the most infamous cases of a failed attempt occurred on August 17, 1962. In the early afternoon, two 18-year-old men ran toward the Wall with the intention of scaling it. The first of the young men to reach it was successful. The second one, Peter Fechter, was not. West Berliners Protesting at Berlin Wall with pictures of Peter Fechters body. Corbis / Getty Images As he was about to scale the Wall, a border guard opened fire. Fechter continued to climb but ran out of energy just as he reached the top. He then tumbled back onto the East German side. To the shock of the world, Fechter was just left there. The East German guards did not shoot him again nor did they go to his aid. Fechter shouted in agony for nearly an hour. Once he had bled to death, East German guards carried off his body. He became the 50th person to die at the Berlin Wall and a permanent symbol of the struggle for freedom. Communism Is Dismantled The fall of the Berlin Wall happened nearly as suddenly as its rise. There had been signs that the Communist bloc was weakening, but the East German Communist leaders insisted that East Germany just needed a moderate change rather than a drastic revolution. East German citizens did not agree. Russian leader Mikhail Gorbachev (1985–1991) was attempting to save his country and decided to break off from many of its satellites. As Communism began to falter in Poland, Hungary, and Czechoslovakia in 1988 and 1989, new exodus points were opened to East Germans who wanted to flee to the West.   In East Germany, protests against the government were countered by threats of violence from its leader, Erich Honecker (served 1971–1989). In October 1989, Honecker was forced to resign after losing support from Gorbachev. He was replaced by Egon Krenz who decided that violence was not going to solve the countrys problems. Krenz also loosened travel restrictions from East Germany. The Fall of the Berlin Wall Suddenly, on the evening of November 9, 1989, East German government official Gà ¼nter Schabowski blundered by stating in an announcement, Permanent relocations can be done through all border checkpoints between the GDR [East Germany] into the FRG [West Germany] or West Berlin. People were in shock. Were the borders really open? East Germans tentatively approached the border and indeed found that the border guards were letting people cross. Corbis  / Getty Images Very quickly, the Berlin Wall was inundated with people from both sides. Some began chipping at the Berlin Wall with hammers and chisels. There was an impromptu and massive celebration along the Berlin Wall, with people hugging, kissing, singing, cheering, and crying. Corbis  / Getty Images The Berlin Wall was eventually chipped away into smaller pieces (some the size of a coin and others in big slabs). The pieces have become collectibles and are stored in both homes and museums. There is also now a Berlin Wall Memorial at the site on Bernauer Strasse. Luis Davilla / Getty Images After the Berlin Wall came down, East and West Germany reunified into a single German state on October 3, 1990.